▲ This photo provided by Shinsegae Duty Free on April 3, 2026, promotes the pop-up store event at its Myeongdong branch in collaboration with beauty brand ANUA and the Netflix animated film "K-pop Demon Hunters." (PHOTO NOT FOR SALE)(Yonhap)

SEOUL, April 3 (Yonhap) — Shinsegae Duty Free said Friday it will open a pop-up store at its Myeongdong branch in collaboration with beauty brand ANUA and the Netflix animated film "K-pop Demon Hunters."

At the pop-up store, the company will exclusively unveil 20 special collaboration items, including eight overseas-only products not available through domestic retail channels.

The special lineup consists of skincare products such as "Anua Sun," sheet masks, "Got Serum" and "Honmoon Mask."

The pop-up store, which will run throughout April, will feature a photo zone where visitors can take pictures with characters from "K-pop Demon Hunters." Customers who purchase products will also be offered random draw events and giveaways.

A Shinsegae Duty Free official said the collaboration combines brand and content intellectual property to expand the experiential value of duty-free retail, adding the company will continue to introduce partnerships that reflect global consumer tastes and trends. Shinsegae Duty Free said Friday it will open a pop-up store at its Myeongdong branch in collaboration with beauty brand ANUA and the Netflix animated film "K-pop Demon Hunters."

At the pop-up store, the company will exclusively unveil 20 special collaboration items, including eight overseas-only products not available through domestic retail channels.

The special lineup consists of skincare products such as "Anua Sun," sheet masks, "Got Serum" and "Honmoon Mask."

The pop-up store, which will run throughout April, will feature a photo zone where visitors can take pictures with characters from "K-pop Demon Hunters." Customers who purchase products will also be offered random draw events and giveaways.

A Shinsegae Duty Free official said the collaboration combines brand and content intellectual property to expand the experiential value of duty-free retail, adding the company will continue to introduce partnerships that reflect global consumer tastes and trends.

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