▲This photo, provided by META shows, 'Meta Marketing Summit 2022.' (PHOTO NOT FOR SALE) (Yonhap)

▲This photo provided by Meta shows Yoo ah-in. (PHOTO NOT FOR SALE) (Yonhap)

SEOUL October 28 (Yonhap) -- Meta, also known as its previous name Facebook hosted “Meta Marketing Summit 2022” where they share latest marketing trend and business insight, addressed the company on Friday.

Conference which kicked off from October 27 until October 28, is held in hope to share ideas on how to lead the businesses such as commerce, metavers, creators and more which Meta actively interact with.

Speakers from Musinsa, 3CE Stylenanda, Boston Consulting Group and more took the stage and used marketing techniques based on metavers and their know hows built upon experiences within the field as an example to help out those who work within the industry.

Throughout the keynote session of the “Meta Marketing Summit 2022” Vice president of the Meta Global Business, Nicola Mendelsohn, representative Kim Jin-ah and more presented new ways within such environment of metaverse to further the development of the business. As of more in detailed example Keynote presenters used “Meta Advantage,” “Corporative advertisements,” “Reels,” “Business Messaging” and more usable tools were introduced throughout the session.

Moreover, online fashion platform Musinsa’s metaverse marketing was introduced to the audience which grasped audience’s attention.

“Musinsaverse” which is a virtual reality showroom introduced by the marketing director general Seo Eun-hee of Musinsa, addressed “By using the virtual reality we were able to create more realistic showroom than when we used web XR, by doing so we were able to expand our customer’s shopping experience into another dimension.” VR show room will be available until November 6 at Sungsu district in Seoul at “Meet Meta Pop Up.”

“We hope small and large business in South Korea will be able to help one another by providing motivation and work as a connecting bridge between customers and businesses.” addressed, Seo Eun-ah the global business marketing of Meta.

Even after the event ends, through the official webpage of “Meta Marketing Summit” visitors will be able to watch the video of the summit. Moreover, Video On Demand content will be available. Various videos which could be helpful to the business such as solution to Instagram shopping advertisements, cross boarder shopping solution and more will be provided.

(This article is translated from Korean to English by Joonha Yoo)

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