▲ This image provided by LG Household & Health Care shows The Face Shop's five key products, including its "Rice Water Bright" cleansing line. (PHOTO NOT FOR SALE)(Yonhap)

SEOUL, July 27 (Yonhap) -- LG Household & Health Care said Monday that its cosmetics brand The Face Shop will launch five key products, including its Rice Water Bright cleansing line, at about 1,600 Walmart stores across the United States.

The Face Shop's Rice Water Bright line reinterprets the traditional Korean beauty practice of washing the face with rice water and has recorded cumulative sales of more than 49 million units. The line entered Amazon's North American online marketplace in 2024.

Its Rice Water Bright Cleansing Tissues and Rice Water Bright Cleansing Oil have also ranked among the top 10 cleansing products on Amazon.

"The expansion of our offline retail network will help solidify The Face Shop's position as a leading K-beauty brand in the global market," a company official said.

jwc@yna.co.kr

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