▲ This poster provided by Shinsegae International promotes its cosmetics brand, Vidivici. (PHOTO NOT FOR SALE)(Yonhap)

SEOUL, June 15 (Yonhap) -- Vidivici, the cosmetics brand of Shinsegae International, said Sunday it will expand into 120 major beauty specialty stores in Japan.

The company said Vidivici will add its products to 120 outlets this month, including 60 Ainz & Tulpe stores, 20 Shop In locations and 40 Hands stores.

The expansion follows the brand's earlier entry into major Japanese retail channels, including Loft, Plaza and @cosme.

With the latest move, Vidivici plans to broaden its online and offline distribution network while increasing consumer touchpoints through collaborations with local influencers and media outlets, as well as experiential marketing campaigns.

A Vidivici official said the company aims to establish the brand as one that will be loved in the Japanese market over the long term, beyond temporary trends.

jwc@yna.co.kr

[Copyright ⓒ K-VIBE. All rights reserved. Unauthorized reproduction and redistribution are prohibited.]