▲ This image is provided by Hyundai Department Store to promote "Beauty Marvel," an experiential K-beauty pop-up event featuring more than 30 Korean beauty brands, at The Hyundai Seoul through July 8-15, 2026. (PHOTO NOT FOR SALE)(Yonhap)

SEOUL, July 8 (Yonhap) -- Hyundai Department Store said Tuesday it is holding "Beauty Marvel," an experiential K-beauty pop-up event featuring more than 30 Korean beauty brands, at The Hyundai Seoul through July 15.

Participating brands include personal color analysis brand Tint Tray and color cosmetics brand BBIA, among others.

Inspired by a board game, the event allows visitors to scan QR codes to join a web-based game, roll virtual dice, complete missions and collect stamps. Participants can receive benefits such as AI-powered skin analysis, cosmetic samples, reusable bags and personal color consultation experiences.

Products from participating brands are being offered at discounts of up to 50 percent from their original retail prices, with complimentary gifts available based on purchase amounts.

Earlier, more than 10 beauty buyers and representatives from a Russian distributor visited the venue to hold export consultations with participating brands.

A Hyundai Department Store official said the event was designed to allow customers to experience K-beauty brands naturally through a variety of interactive content and promotional events.

"The company will continue to introduce competitive Korean beauty brands to customers while providing opportunities to connect them with overseas buyers through various programs," the official said.

jwc@yna.co.kr

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