▲ Officials of SM Entertainment and fashion and beauty platform Musinsa pose for a photo after signing a MOU to strengthen marketing cooperation. (PHOTO NOT FOR SALE)(Yonhap)

SEOUL, Sept. 14 (Yonhap) -- SM Entertainment said Monday it has signed a memorandum of understanding with fashion and beauty platform Musinsa to strengthen marketing cooperation.

The agreement was signed at SM's headquarters in Seongdong District, Seoul, on Monday.

Under the agreement, SM plans to collaborate with Musinsa by providing intellectual property (IP) from its artists, supporting Musinsa's online and offline media, developing content and expanding into key global markets.

"We plan to pursue branding collaborations with Musinsa across various areas, including album pop-ups, content, music albums and media," SM co-CEO Tak Young-jun said. "We will provide new IP experiences to audiences in Korea and abroad."

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