▲ This Yonhap file photo shows Kim Seung-hwan, the CEO of South Korea's total beauty and skincare giant Amorepacific. (PHOTO NOT FOR SALE)(Yonhap)

SEOUL, May 18 (Yonhap) -- Amorepacific said Monday its CEO Kim Seung-hwan stressed the need for a new growth strategy centered on differentiated brand identity to ensure the sustainable growth of K-beauty during an international industry event held in the United States.

Kim made the remarks at the Beauty CEO Summit hosted by fashion and beauty industry media outlet WWD in Palm Beach, Florida, from May 11-13.

"K-beauty is no longer a temporary trend but has established itself as a new standard in the global skincare market," Kim said during the event.

He explained that highly discerning Korean consumers, continuous product innovation and an open manufacturing infrastructure have combined to build a scalable industrial ecosystem unique to K-beauty.

Kim also emphasized several key factors needed for the industry's sustainable growth, including differentiated brand identity, category expansion beyond skincare, stronger research and development-based scientific innovation, and the expansion of personalized customer experiences powered by digital technologies and artificial intelligence.

Amorepacific said the presentation was meaningful in that it presented K-beauty not merely as a trend but as a distinct industrial model built on Korean consumers and the country's beauty industry ecosystem.

Executives from global beauty and retail companies, including L'Oréal, Estée Lauder, Unilever, Amazon and Sephora, attended the event.

jwc@yna.co.kr

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