KT reveals TV commercial staring 'Woo Young-woo' actress Park Eun-bin to advertise their shows

연합뉴스 / 2022-09-18 09:44:56

▲This photo, provided by KT, shows the KT Contents road commercial. (PHOTO NOT FOR SALE) (Yonhap)

SEOUL, September 18 (Yonhap)-- The TV commercial "KT contents road," promoting shows and reality programs produced by branches such as KT Studio Genie, Sky Life TV and more have been released, announced KT on Sunday.

Actress Park Eun-bin, who gained popularity playing Woo Young-woo, the main character of the drama channel ENA "Extraordinary Attorney Woo," appears in the TV commercial and introduces different contents including the drama she played for, and more, such as "The Iron Squad" (co-production with Channel A), "I Am Solo" (co-production with SBS Plus), and channel ENA's "Never Give Up" and "Recruit."

KT emphasized that this is the first advertisement that emphasizes KT Group's media content capabilities and vision since it announced the "DIGICO KT Media Value Chain" strategy in March last year.

According to KT, this commercial video has surpassed 3 million views in just a week after its release on September 9.

"In addition to producing dramas, entertainment shows, and TV channels, this advertisement contains the capabilities and vision of Digico KT's media value chain, which is created with media groups such as Genie Music, Millie's Library, and Storywiz," said Kim Chae-hee, executive director of KT's strategy planning division, and added, "We are going to provide enjoyment to our customers by concentrating on platform-based media business and contributing to the development of K-Contents.

(This article is translated from Korean to English by Dowon Kim.)

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