 |
▲This photo, provided by SM Entertainment, shows AESPA, the ambassador of the brand Givenchy. (PHOTO NOT FOR SALE) (Yonhap)
|
 |
| ▲This photo of Jang Won-young is a screenshot from her Instagram. (PHOTO NOT FOR SALE) (Yonhap) |
SEOUL, September 29 (Yonhap) -- Large numbers of K-pop girl groups were invited to the famous fashion event "Paris Fashion Week" held in Paris, France, and they have been proving the global popularity of Hallyu.
IVE's Jang Won-young departed for Paris, France as the ambassador of the luxury jewelry brand Fred on September 24, according to the music industry on Tuesday. Jang Won-young posted pictures of her in the airport prior to getting on a flight and in Paris on her social media. Each of her social media posts surpassed one million likes.
BLACKPINK'S ROSÉ also left for Paris, France, invited by the luxury brand Saint Laurent. ROSÉ released a video of her and a famous fashion model, Kate Moss, meeting at the Saint Laurent event through her social media.
Girl group AESPA will also be attending the 2023 S/S Givenchy fashion show, which will be held in Paris, France on October 2 (local time).
AESPA's agency SM Entertainment explained, "AESPA became the ambassador of the brand Givenchy in February for the first time among k-pop artists," and added, "It is a very rare occasion in the fashion industry for the whole group to become the face of the brand instead of individual members."
AESPA will watch the Givenchy fashion show and meet Matthew M. Williams, the creative director of the brand. The group will be holding an offline fan signing event at a large book store in France.
The music industry interpreted that the fact that the high and mighty global luxury brands are rushing to invite Korean girl groups shows the high popularity of K-pop in the global market.
(This article is translated from Korean to English by Dowon Kim.)
(END)
(C) Yonhap News Agency. All Rights Reserved
